Dog Parade - Pet in the city

Dog Parade - Pet in the city

On May 30 and 31, 2026, Milano Marittima hosts Dog Parade – Pet in the City, a special event dedicated to animals and their ever-growing role in everyday life and tourism.

This event celebrates the 25th anniversary of Robinson Pet Shop and marks the beginning of a new journey for the city: becoming an increasingly welcoming, modern, and pet-friendly destination.

Over the two days, the city transforms into a space for connection and sharing, with activities dedicated to animals, talks, in-depth sessions, entertainment events, and opportunities to raise awareness about animal welfare.
A format designed to engage residents, tourists, and enthusiasts, creating an authentic and inclusive experience.

Dog Parade is not just an event, but the first concrete step toward a broader project. Milano Marittima strengthens its identity by focusing on a type of tourism that values quality of life and the relationship between people, animals, and the local area.

The initiative is part of the “Milano Marittima Naturally Iconic 2026” calendar, with Robinson Pet Shop as official partner and sponsor.

Program